JServices

Viral Marketing and How to Craft Contagious Content

Course according to the ideas of Jonah Berger, Wharton School of Economics,
University of Pennsylvania

4 Weeks Course
1 Day per Week (3 hours)
Course with practical exercises
Certificate of Participation
Cost: €100/participant

1. Week
  • Introduction
  • How Things Catch on
  • Making Messages Stick
  • Principles of Stick Messages
2. Week
  • The Power of Social Influence
  • Using Social Influence to Increase Success
  • Conformity or Divergence?
3. Week
  • Word of Mouth
  • Social Currency
  • Elements of Sticky Messages
4. Week
  • Word of Mouth
  • Social Currency
  • Elements of Sticky Messages
Instant Results
To enroll or get further information, please contact us by phone or email

JServicesIT & Education Services

 

JServices – IT & Education Services
Gzira, Malta

Tel.: +356 79339557
Email: info@jservices.net